Teaching loss of brand control to engineering entrepreneurship students through analogical mapping-Reference-Cited by-同舟云学术

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Teaching loss of brand control to engineering entrepreneurship students through analogical mapping

Published:2024-03 Issue:1 Volume:22 Page:100899
ISSN:1472-8117
Container-title:The International Journal of Management Education
language:en
Short-container-title:The International Journal of Management Education

Author:

Siano Alfonso,Bertolini Alessandra,Conte Francesca^ORCID,Vollero Agostino^ORCID

Publisher

Elsevier BV

Subject

Strategy and Management,Education

Reference98 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. Value creation through novel resource configurations in a digitally enabled world;Amit;Strategic Management Journal,2017

3. The psychology of sunk cost;Arkes;Organizational Behavior and Human Decision Processes,1985

4. The multi-layered nature of the internet-based democratization of brand management;Asmussen;Journal of Business Research,2013

5. Metaphor and analogy;Aubusson,2006

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Using Analogies to Dispel Misconceptions about Chemical Equilibrium among Students Studying Agricultural Science;African Journal of Empirical Research;2024-03-14

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