Strategic use of social media in new product development in B2B firms: The role of absorptive capacity
Author:
Funder
Major Program of National Fund of Philosophy and Social Science of China
National Natural Science Foundation of China
Publisher
Elsevier BV
Reference167 articles.
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4. Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India;Agnihotri;Journal of Business Research,2017
5. How international SME’s vicarious learning may improve their performance? The role of absorptive capacity, strength of ties with local SMEs, and their prior success experiences;Ali;Industrial Marketing Management,2020
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