Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement-Reference-Cited by-同舟云学术

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

Published:2014-12-11 Issue:1 Volume:32 Page:15-27
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Ashley Christy¹,Tuten Tracy¹

Affiliation:

1. East Carolina University

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference72 articles.

1. Characteristics of TV commercials perceived as informative;Aaker;Journal of Advertising Research,1982

2. Exploring the dimensions of ad creativity;Ang;Psychology & Marketing,2000

3. The effects of structural and grammatical variables on persuasion: An elaboration likelihood model perspective;Areni;Psychology & Marketing,2003

4. Berkowitz , J. 2012 P&G salutes mothers in 2012 Olympics campaign Fast Company Co-Create http://www.fastcocreate.com/1680577/pg-salutes-mothers-in-2012-olympics-campaign

Cited by 826 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Social media as a catalyst for hotel business growth: a pls-sem approach in odisha’s smart cities;OPSEARCH;2024-09-12

2. A Study on How  Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C  Marketplace;Global Business Review;2024-09-04

3. Disentangling the dynamic digital capability, digital transformation, and organizational performance relationships in SMEs: a configurational analysis based on fsQCA;Information Technology and Management;2024-09-02

4. How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand;Journal of Business Research;2024-09

5. Can customer engagement in social media be used as a predictor of operating revenue in SMEs?;Journal of Open Innovation: Technology, Market, and Complexity;2024-09