How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand

Author:

Yannopoulou NataliaORCID,Chandrasapth KoblarpORCID,Bian Xuemei,Jin Boyi,Gupta Suraksha,Liu Martin J.

Funder

Innovate UK

British Council

European Regional Development Fund

Publisher

Elsevier BV

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