1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997
2. What’s in a “happy” meal? The effects of smiley faces in restaurant logos on price and healthfulness perceptions;Abell;Journal of Advertising,2022
3. Seeing and thinking in pictures: A review of visual information processing;Adaval;Consumer Psychology Review,2019
4. The role of narratives in consumer information processing;Adaval;Journal of Consumer Psychology,1998
5. Cultural factors that impact brand personification strategy effectiveness;Aguirre-Rodriguez;Psychology & Marketing,2014