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Premium Private Label strategies: social networks and traditional perspectives

  • Published:2021-04 Issue:2 Volume:6 Page:78-91
  • ISSN:2444-569X
  • Container-title:Journal of Innovation & Knowledge
  • language:en
  • Short-container-title:Journal of Innovation & Knowledge

Author:

Gil-Cordero Eloy,Rondan-Cataluña Francisco Javier,Rey-Moreno Manuel

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Economics and Econometrics,Business and International Management

Reference123 articles.

1. Measuring brand equity across products and markets;Aaker;California Management Review,1996

2. Marketing mix effects on private labels brand equity;Abril;European journal of management and business economics,2016

3. Pursuing the value-conscious consumer: store brands versus national brand promotions;Ailawadi;Journal of Marketing,2001

4. Private label use and store loyalty;Ailawadi;Journal of Marketing,2008

5. Empirical models of manufacturer-retailer interaction: A review and agenda for future research;Ailawadi;Marketing Letters,2010

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