Marketing mix effects on private labels brand equity-Reference-Cited by-同舟云学术

Marketing mix effects on private labels brand equity

Published:2016-11 Issue:3 Volume:25 Page:168-175
ISSN:2444-8451
Container-title:European Journal of Management and Business Economics
language:en
Short-container-title:European Journal of Management and Business Economics

Author:

Abril Carmen,Rodriguez-Cánovas Belén

Publisher

Emerald

Subject

Organizational Behavior and Human Resource Management,Strategy and Management,Business and International Management,Marketing,Tourism, Leisure and Hospitality Management,Finance

Reference95 articles.

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4. Revenue premium as an outcome measure of brand equity;Ailawadi;Journal of Marketing,2003

5. Alimarket (2014). Retrieved www.alimarket.es.

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