Examining customer satisfaction and purchase intention toward a new product before its launch: Cookies enriched with spirulina-Reference-Cited by-同舟云学术

Examining customer satisfaction and purchase intention toward a new product before its launch: Cookies enriched with spirulina

Published:2023-09-18 Issue:3 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Istijanto ¹^ORCID,Arifin Yalun²^ORCID,Nurhayati ²^ORCID

Affiliation:

1. School of Business and Economics, Universitas Prasetiya Mulya, Jakarta, Indonesia

2. Food Business Technology, Universitas Prasetiya Mulya, Jakarta, Indonesia

Funder

Research Center, Universitas Prasetiya Mulya

School of Business and Economics, Universitas Prasetiya Mulya

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2257346

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5. Best, R. (2014). Market-based Management (6th ed.). Pearson.

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