Determining of Marketing Mix Components to improve sales performance in startup companies in Islamic culture

Abstract

  Currently, one of the main concerns of startup companies is the sales of their products. Sales reduction is an issue that managers in startup companies are struggling with. The aim is to determine effective components of the marketing mix on sales performance in startup companies in Islamic cultures. We collect information related to measuring variables using field methods and questionnaire through library studies. The statistical population is including all startup companies in Iran; 20 companies were selected from the available probability sampling method in Tehran, of which the data of 14 companies are correct. 383 questionnaires have been completed in these 14 companies. From five marketing mix examined factors; product, packaging, and promotion have positive effects on sales performance in startup companies. The research is innovative because no research has been done relevant to startup companies in Islamic culture.