An Investigation of the Relationships Among Marketing Mix Variables and Brand Equity Dimensions: State-Branded Food Products-Reference-Cited by-同舟云学术

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An Investigation of the Relationships Among Marketing Mix Variables and Brand Equity Dimensions: State-Branded Food Products

Published:2023-06-27 Issue: Volume: Page:1-30
ISSN:1528-008X
Container-title:Journal of Quality Assurance in Hospitality & Tourism
language:en
Short-container-title:Journal of Quality Assurance in Hospitality & Tourism

Author:

Shin Yeon Ho¹,Im Jinyoung²,Moon Hyoungeun³

Affiliation:

1. Department of Human Nutrition and Hospitality Management, The University of Alabama, Tuscaloosa, Alabama, USA

2. School of Hospitality and Tourism Management, Oklahoma State University, Stillwater, Oklahoma, USA

3. Department of Tourism Management, Keimyung University, Daegu-Si, South Korea

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2023.2230613

Reference105 articles.

1. Measuring Brand Equity Across Products and Markets

2. Marketing mix effects on private labels brand equity

3. Structural equation modeling in practice: A review and recommended two-step approach.

4. An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Impact of Sales Promotions on Brand Equity in the Palestinian Technology Sector;Studies in Systems, Decision and Control;2024

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