Empirical models of manufacturer-retailer interaction: A review and agenda for future research-Reference-Cited by-同舟云学术

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Empirical models of manufacturer-retailer interaction: A review and agenda for future research

Published:2010-03-17 Issue:3 Volume:21 Page:273-285
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Mark Lett

Author:

Ailawadi Kusum L.,Bradlow Eric T.,Draganska Michaela,Nijs Vincent,Rooderkerk Robert P.,Sudhir K.,Wilbur Kenneth C.,Zhang Jie

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11002-010-9107-0.pdf

Reference64 articles.

1. Ailawadi, K., & Harlam, B. (2004). An empirical analysis of the determinants of retail margins: the role of store brand share. Journal of Marketing, 68(1), 147–166.

2. Ailawadi, K., & Harlam, B. (2009). Retailer promotion pass-through: a measure, its magnitude, and its determinants. Marketing Science, 28(4), 782–791.

3. Ailawadi, K., Borin, N., & Farris, P. (1995). Market power and performance: a cross-industry analysis of manufacturers and retailers. Journal of Retailing, 71(3), 211–248.

4. Ailawadi, K., Neslin, S., & Gedenk, K. (2001). Pursuing the value conscious consumer: store brands versus national brand promotions. Journal of Marketing, 65(1), 71–89.

5. Ailawadi, K., Pauwels, K., & Steenkamp, J.-B. E. M. (2008). Private label use and store loyalty. Journal of Marketing, 72(6), 19–30.

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