Should private-label supply manufacturers invest in digital strategies? A study on Portuguese manufacturers-Reference-Cited by-同舟云学术

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Should private-label supply manufacturers invest in digital strategies? A study on Portuguese manufacturers

Published:2024-01-22 Issue:5 Volume:32 Page:665-689
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Mendonça Silva Pedro¹^ORCID,Veiga Filipa Casal²,Sousa Pinto Agostinho³^ORCID

Affiliation:

1. Management Department of ISCAP (Porto Polytechnic), CEOS.PP – Centre for Social and Organisational Studies, CEOS.PP/ISCAP/P.Porto, Porto, Portugal

2. Information Systems Department of ISCAP, Electronic Business from the ISCAP (Porto Polytechnic), Porto, Portugal

3. Information Systems Department of ISCAP (Porto Polytechnic), CEOS.PP – Centre for Social and Organisational Studies, CEOS.PP/ISCAP/P.Porto, Porto, Portugal

Funder

Portuguese national funds through FCT - Fundação para a Ciência e Tecnologia, under the project

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2024.2306564

Reference75 articles.

1. Knowledge sharing dynamics in international subcontracting arrangements: The case of Finnish high-tech SMEs

2. Estimating Nonresponse Bias in Mail Surveys

3. Digital brand content: underlying nature and rationales of a hybrid marketing practice

4. When and how the implementation of green human resource management and data‐driven culture to improve the firm sustainable environmental development?

5. Private labels and exports: trading variety for volume

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