Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection-Reference-Cited by-同舟云学术

Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection

Published:2023-01 Issue: Volume:70 Page:103160
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Ma Jianan^ORCID,Li Fangxuan (Sam)^ORCID

Funder

Natural Science Foundation of Hainan Province

Publisher

Elsevier BV

Subject

Marketing

Reference90 articles.

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