How past identity shapes consumer attitudes toward upcycled product advertisements: The mediating role of outcome efficacy
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Published:2024-12
Issue:
Volume:185
Page:114913
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ISSN:0148-2963
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Container-title:Journal of Business Research
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language:en
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Short-container-title:Journal of Business Research
Author:
Li YouORCID,
Wu Shuilong,
Yuan Yongna,
Wang YaORCID