Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments-Reference-Cited by-同舟云学术

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Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments

Published:2024-07 Issue: Volume:79 Page:103878
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Tan Fuqiang^ORCID,Li Xi,Agarwal Reeti^ORCID,Joshi Yatish^ORCID,Yaqub Muhammad Zafar^ORCID

Publisher

Elsevier BV

Reference120 articles.

1. Understanding the buying behaviour of young consumers regarding packaging attributes and labels;Aday;Int. J. Consum. Stud.,2014

2. A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour;Alyahya;J. Retailing Consum. Serv.,2023

3. Understanding ethical purchasing behavior: Validation of an enhanced stage model of ethical behavior;Andersch;J. Retailing Consum. Serv.,2019

4. How consumption-supportive packaging functionality influences consumers' purchase intentions: the mediating role of perceived product meaningfulness;Baccarella;Eur. J. Market.,2021

5. Visual complexity = hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products;Baek;J. Retailing Consum. Serv.,2023

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