The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation

Author:

Ittefaq HumaORCID,Akhtar NaeemORCID,Siddiqi Umar IqbalORCID,Islam Tahir,Kuzior AleksandraORCID

Publisher

Elsevier BV

Subject

Marketing

Reference115 articles.

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4. Customer satisfaction, market share, and profitability: findings from Sweden;Anderson;J. Market.,1994

5. Why do consumers avoid certain brands ? A study of brand avoidance within the Swedish cosmetics industry;Anna;Jönköping Int. Bus. Sch.,2016

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