The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement-Reference-Cited by-同舟云学术

The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement

Published:2024-07 Issue: Volume:79 Page:103807
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Akhtar Naeem,Siddiqi Umar Iqbal^ORCID,Gugnani Ritika^ORCID,Islam Tahir,Attri Rekha^ORCID

Funder

Silesian University of Technology

Publisher

Elsevier BV

Reference86 articles.

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