Antecedents and consequences of customer brand engagement in integrated resorts

Author:

Ahn Jiseon,Back Ki-Joon

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference52 articles.

1. Instagram Marketing: A Study About the Effect of Visual Content on Customer Engagement in the Airline Industry (Doctoral Dissertation);Öhman,2017

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3. The effect of depression on social engagement in newly admitted Dutch nursing home residents;Achterberg;Gerontologist,2003

4. Branded marketing events: facilitating customer brand engagement;Altschwager,2013

5. Job resources boost work engagement, particularly when job demands are high;Bakker;J. Educ. Psychol.,2007

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