The effect of customer participation on brand preference: Do hotel brand type and star rating matter?
Author:
Funder
Chinese National Funding of Social Sciences
Publisher
Elsevier BV
Reference96 articles.
1. Antecedents and consequences of customer brand engagement in integrated resorts;Ahn;International Journal of Hospitality Management,2018
2. Who benefits more from trade shows: Independent, franchised or chain-owned/managed hotels?;Anguera-Torrell;Tourism Management,2023
3. Influences of customer participation and customer brand engagement on brand loyalty;Apenes-Solem;Journal of Consumer Marketing,2016
4. A preliminary study on customer expectations of hotel hospitality: Influences of personal and hotel factors;Ariffin;International Journal of Hospitality Management,2012
5. When does customer participation matter? An empirical investigation of the role of customer empowerment in the customer participation–performance link;Auh;Journal of Marketing Research,2019
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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