Extending factors of brand attachment in developing consumers’ purchase intentions: a multi-wave consumer perspective
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Springer Science and Business Media LLC
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https://link.springer.com/content/pdf/10.1007/s12144-024-06196-x.pdf
Reference102 articles.
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2. Aggarwal, P., & Vaidyanathan, R. (2016). Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions. https://doi.org/10.1108/JCM-10-2015-1587
3. Aiken, L. S., West, S. G., & Reno, R. R. (1991). Multiple regression: Testing and interpreting interactions. Sage.
4. Ailawadi, K. L., Neslin, S. A., & Gedenk, K. (2001). Pursuing the value-conscious consumer: Store brands versus national brand promotions. The Journal of Marketing, 65, 71–89. https://doi.org/10.1509/jmkg.65.1.71.18132
5. Ajzen, I. (1991). The theory of planned behavior.
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