Should new online stores invest in social presence elements? The effect of social presence on initial trust formation

Author:

Ogonowski Andrzej,Montandon Andrew,Botha Elsamari,Reyneke Mignon

Publisher

Elsevier BV

Subject

Marketing

Reference77 articles.

1. Internet users’ perceptions of online service quality: a comparison of online buyers and information searchers;Cai;Manag. Serv. Qual.,2003

2. Initial trust and online buyer behavior;Chen;Ind. Man. Data Syst,2007

3. Chin, W.W. 2000. Frequently Asked Questions—Partial Least Squares & PLS-SEM-Graph. [Online]. Available: 〈http://disc-nt.cba.uh.edu/chin/PLS-SEMfaq.htm〉 [Accessed: 30 August 2013].

4. Determinants of customer repurchase intention in online shopping;Chiu;Online Inf. Rev,2009

5. An Analysis of online customer complaints: implications for web complaint management;Cho,2002

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