How Social Presence Affects Potential Tourists’ Purchase Intention: Integrating Cognitive, Emotional and Behavioral Paths

Author:

Hong Xueting1,Zhang Hongmei2,Wu Wenxiu3,Wang Can2

Affiliation:

1. School of Geography and Tourism, Anhui Normal University, Wuhu, People’s Republic of China

2. Shanghai Institute of Tourism, Shanghai Normal University, shanghai, People’s Republic of China

3. School of Business Administration, Zhongnan University of Economics and Law, Wuhan, People’s Republic of China

Funder

Humanities and Social Sciences Youth Foundation, Ministry of Education of the People’s Republic of China

Publisher

Informa UK Limited

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