Exposing organizational buyers to consumer magazine advertisements-Reference-Cited by-同舟云学术

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Exposing organizational buyers to consumer magazine advertisements

Published:1978-12 Issue:6 Volume:7 Page:379-386
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Bearden William.O.,Teel Jesse E.,Williams Robert H.,Durand Richard M.

Publisher

Elsevier BV

Subject

Marketing

Reference15 articles.

1. Media Models for the Industrial Goods Advertiser—A Do-It-Yourself Opportunity;Boyd;Journal of Marketing,1970

2. Relationships Between Changes in Industrial Advertising and Promotion Expenditures and Changes in Market Share;Farris,1976

3. Industrial Marketing Management;Hass,1976

4. Exploring Environmental Influences in Organizational Buying;Gronhaug;Journal of Marketing Research,1976

5. Communications and Industrial Selling;Levitt;Journal of Marketing,1967

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Organizational buying behavior: Toward an integrative framework;Journal of Business Research;1996-01

2. Business-to-business advertising: What are the dimensions of an effective print ad?;Industrial Marketing Management;1995-10

3. Organizational Buying Processes;Organizational Buying Behaviour;1986

4. Conceptual and Methodological Issues in Organisational Buying Behaviour;European Journal of Marketing;1980-05

5. Vendor segmentation: An additional level of market segmentation;Industrial Marketing Management;1980-02

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