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Organizational buying behavior: Toward an integrative framework

  • Published:1996-01 Issue:1 Volume:35 Page:1-15
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Johnston Wesley J.,Lewin Jeffrey E.

Publisher

Elsevier BV

Subject

Marketing

Reference179 articles.

1. Industrial Buying Behavior;Bonoma,1977

2. Selling Centers and Buying Centers: Formulating Strategic Exchange Patterns;Hutt;Journal of Personal Selling & Sales Management,1985

3. Organizations;March,1958

4. Organizational Buying Behavior: A State-of-the-Art Review and Conceptualization;Moriarty,1978

5. Industrial Vendors' Selling Center: Implications for Sales Management;Puri;Journal of Business & Industrial Marketing,1992

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