Vendor segmentation: An additional level of market segmentation-Reference-Cited by-同舟云学术

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Vendor segmentation: An additional level of market segmentation

Published:1980-02 Issue:1 Volume:9 Page:59-62
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Parasuraman A.

Publisher

Elsevier BV

Subject

Marketing

Reference9 articles.

1. Exposing Organizational Buyers to Consumer Magazine Advertisements;Bearden;Industrial Marketing Management,1978

2. Vendor Selection and the Buying Process;Dempsey;Industrial Marketing Management,1978

3. A Critical Review of Recent Organizational Buying Research;Ferguson;Industrial Marketing Management,1978

4. Purchasing's Role Across the Product Life Cycle;Fox;Industrial Marketing Management,1978

5. Vendor Selection: Supplier ‘Funds Position’ Pinpoint Risks, Remedies;Kolbe;Purchasing,1975

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