Business-to-business advertising: What are the dimensions of an effective print ad?-Reference-Cited by-同舟云学术

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Business-to-business advertising: What are the dimensions of an effective print ad?

Published:1995-10 Issue:5 Volume:24 Page:369-378
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Lohtia Ritu,Johnston Wesley J,Aab Linda

Publisher

Elsevier BV

Subject

Marketing

Reference30 articles.

1. Advertising Performance as a Function of Print Ad Characteristics;Assael;Journal of Advertising Research,1967

2. Exposing Organizational Buyers to Consumer Magazine Advertisements;Bearden;Industrial Marketing Management,1978

3. Improving Industrial Advertising Copy;Bellizzi;Industrial Marketing Management,1986

4. Developing Better Industrial Advertising;Bellizzi;Industrial Marketing Management,1983

5. Business-to-Business Advertising: Which Layout Style Works Best?;Chamblee;Journal of Advertising Research,1992

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1. The Impact of Consumers’ Dynamic Browsing Modes on the Effect of In-Feed Native Advertising;Frontiers in Psychology;2022-03-07

2. Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising;Journal of Business-to-Business Marketing;2021-07-03

3. B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics;Industrial Marketing Management;2020-08

4. Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes;Industrial Marketing Management;2020-08

5. The untapped potential of B2B advertising: A literature review and future agenda;Industrial Marketing Management;2020-08

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