Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes

Published:2020-08 Issue: Volume:89 Page:594-604
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Ferguson Jodie L.,Mohan Mayoor^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference100 articles.

1. Dwayne Johnson is changing Hollywood, one social media post at a time;Ahmed;Newsweek,2016

2. Consumer, brand, celebrity: which congruency produces effective celebrity endorsements?;Albert;Journal of Business Research,2017

3. Raising the BAR: Bias adjustment of recognition tests in advertising;Aribarg;Journal of Marketing Research,2010

4. Advertising performance as a function of print ad characteristics;Assael;Journal of Advertising Research,1967

Cited by 38 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. “Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis;Journal of Business-to-Business Marketing;2024-08

2. ANÁLISIS DE LA IDENTIDAD VISUAL DE MARCA EN EL SECTOR DE LA COMIDA RÁPIDA: UN ESTUDIO DE NEUROMARKETING;Revista de Ciencias de la Comunicación e Información;2024-04-29

3. Factors affecting performance expectancy and intentions to use ChatGPT: Using SmartPLS to advance an information technology acceptance framework;Technological Forecasting and Social Change;2024-04

4. Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations;Journal of Consumer Marketing;2024-03-05

5. How the credibility of places affects the processing of advertising claims: A partial test of the B2B communication effects model;Journal of Business Research;2023-11

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3