1. Associate Professor of Marketing and Advertising, Harper W. Boyd Professor of Excellence, University of Arkansas at Little Rock, Little Rock, Arkansas USA
2. Doctoral Candidate Department of Marketing and Management, The University of Texas at El Paso, El Paso, TX, USA
3. Associate Professor Department of Marketing and Management, The University of Texas at El Paso, El Paso, TX, USA
4. Assistant Professor of Marketing and Advertising, University of Arkansas at Little Rock, Little Rock, Arkansas, USA
5. Graduate Student, University of Arkansas at Little Rock, Little Rock, Arkansas, USA