Determinants of assessing the quality of advertising services - The perspective of enterprises active and inactive in advertising-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Determinants of assessing the quality of advertising services - The perspective of enterprises active and inactive in advertising

Published:2018-07 Issue: Volume:88 Page:474-480
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bachnik Katarzyna,Nowacki Robert,Szopiński Tomasz S.

Publisher

Elsevier BV

Subject

Marketing

Reference51 articles.

1. The advertising controversy: Evidence on the economic effects of advertising;Albion,1981

2. Marketing definitions,1965

3. Friend or a foe. Understanding the client agency relationship in advertising industry. Romanian;Ammani;Journal of Marketing,2012

4. Essentials of contemporary advertising;Arens,2009

Cited by 9 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. “Oh no! all my money is gone”: the detrimental consequences of participating in stokvels among women entrepreneurs within the South African township economy;Journal of Enterprising Communities: People and Places in the Global Economy;2024-08-28

2. Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters;Journal of the Academy of Marketing Science;2024-04-04

3. SERVICE QUALITY MANAGEMENT IN TERM OF IHRM CONCEPT AND THE EMPLOYEE INTERNATIONALIZATION;International Journal for Quality Research;2021-08-17

4. Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising;Journal of Business-to-Business Marketing;2021-07-03

5. Use of Quality Management Instruments in the Window Production Process;Multidisciplinary Aspects of Production Engineering;2020-08-20

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3