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Improving industrial advertising copy

Published:1986-05 Issue:2 Volume:15 Page:117-122
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Bellizzi Joseph A.,Hite Robert E.

Publisher

Elsevier BV

Subject

Marketing

Reference25 articles.

1. Technical Wording in Advertising: Implications for Market Segmentation;Anderson;Journal of Marketing,1980

2. Developing Better Industrial Advertising;Bellizzi;Industrial Marketing Management,1983

3. Technical Versus Nontechnical Wording of Industrial Print Advertising;Bellizzi,1984

4. Effects of Information Presentation Format on Consumer Information Acquisition;Bettman;Journal of Consumer Research,1977

5. Are You Bludgeoning Good Copywriters?;Bly;Business Marketing,1984

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5. Contributions to marketing theory and practice from Industrial Marketing Management;Journal of Business Research;1997-03

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