Effects of Information Presentation Format on Consumer Information Acquisition Strategies-Reference-Cited by-同舟云学术

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Effects of Information Presentation Format on Consumer Information Acquisition Strategies

Published:1977-03 Issue:4 Volume:3 Page:233
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Bettman James R.,Kakkar Pradeep

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/3/4/233/5187839/3-4-233.pdf

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