Outdoor advertising for business markets-Reference-Cited by-同舟云学术

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Outdoor advertising for business markets

Published:2006-02 Issue:2 Volume:35 Page:236-247
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Lichtenthal J. David,Yadav Vivek,Donthu Naveen

Publisher

Elsevier BV

Subject

Marketing

Reference36 articles.

1. Outdoor advertising;Agnew,1985

2. Improving industrial advertising copy;Bellize;Industrial Marketing Management,1986

3. Sales response to outdoor advertising;Bhargava;Journal of Advertising Research,1999

4. Business marketing;Bingham,2005

5. Business-to-business marketing management: A global perspective;Blythe,2005

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