The use of offline and online paid media, earned social media, and organic search in explaining supermarket’s performance: a cyclical Echoverse model-Reference-Cited by-同舟云学术

The use of offline and online paid media, earned social media, and organic search in explaining supermarket’s performance: a cyclical Echoverse model

Published:2023-11-10 Issue: Volume: Page:1-18
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Vargas Vinicius Castilho¹,Vieira Valter Afonso²,Moura Luiz Rodrigo Cunha¹,Filho Cid Gonçalves¹

Affiliation:

1. School of Management, Fumec University, Belo Horizonte, MG, Brazil

2. School of Management, State University of Maringá, Maringá, PR, Brazil

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2023.2273560

Reference87 articles.

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2. Measuring social media influencer index- insights from facebook, Twitter and Instagram

3. Tweeting From Left to Right

4. Barwick R. (2022). Walmart made $2.1 billion in advertising last year—Here’s how. Marketing Brew . Retrieved December 25 2022 from https://www.marketingbrew.com/stories/2022/03/08/walmart-made-usd2-1-billion-in-advertising-last-year-here-s-how

5. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

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