Measuring social media influencer index- insights from facebook, Twitter and Instagram

Author:

Arora Anuja,Bansal Shivam,Kandpal Chandrashekhar,Aswani Reema,Dwivedi Yogesh

Publisher

Elsevier BV

Subject

Marketing

Reference109 articles.

1. Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk;Alalwan;J. Retail. Consum. Serv.,2018

2. Social influence maximization using genetic algorithm with dynamic probabilities;Agarwal,2018

3. Brand analysis framework for online marketing: ranking web pages and analyzing popularity of brands on social media;Aggrawal;Soc. Network Analy. Mining,2017

4. Product diffusion pattern analysis model based on user's review of E-commerce application;Aggrawal,2017

5. View-count based modeling for YouTube videos and weighted criteria–based ranking;Aggrawal,2018

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