Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement-Reference-Cited by-同舟云学术

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Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement

Published:2024-04 Issue: Volume:118 Page:12-26
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Salonen Anna,Mero Joel,Munnukka Juha,Zimmer Marcus,Karjaluoto Heikki

Publisher

Elsevier BV

Reference82 articles.

1. Social media: Influencing customer satisfaction in B2B sales;Agnihotri;Industrial Marketing Management,2016

2. Bringing “social” into sales: The impact of salespeople’s social media use on service behaviors and value creation;Agnihotri;Journal of Personal Selling & Sales Management,2012

3. Best practice recommendations for designing and implementing experimental vignette methodology studies;Aguinis;Organizational Research Methods,2014

4. The future of buyer–seller interactions: A conceptual framework and research agenda;Ahearne;Journal of the Academy of Marketing Science,2022

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Big Data and Consumer Behavior;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28

2. Maximizing the Marketing Capabilities and Digital Sustainability of B2B & B2C Platforms Using Artificial Intelligence;Lecture Notes in Networks and Systems;2024

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