IJRM 2021–2024: Innovation, speed, diversity, let’s push things forward together

Author:

Schreier Martin,Peres Renana,Schweidel David,Sorescu Alina

Publisher

Elsevier BV

Subject

Marketing

Reference15 articles.

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2. The impact of COVID-19 on small business outcomesand expectations;Bartika;Proceedings of the National Academy of Sciences of the United States of America,2020

3. Dahl, D. W., Noble C., Schreier M., & Toubia O. (2021). Challenging the boundaries of marketing: embracing innovation. Working Paper.

4. Value creation by toolkits for user innovation and design: The case of the watch market;Franke;Journal of Product Innovation Management,2004

5. Publishing and promotion in economics: The tyranny of the top five;Heckman;Journal of Economic Literature,2020

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1. Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors;International Journal of Research in Marketing;2024-09

2. Diversity, innovation, speed: Why IJRM;International Journal of Research in Marketing;2024-07

3. On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice;International Journal of Research in Marketing;2023-06

4. Blockchain meets marketing: Opportunities, threats, and avenues for future research;International Journal of Research in Marketing;2023-03

5. How can non-fungible tokens bring value to brands;International Journal of Research in Marketing;2023-03

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