Diversity, innovation, speed: Why IJRM-Reference-Cited by-同舟云学术

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Diversity, innovation, speed: Why IJRM

Published:2024-07 Issue: Volume: Page:
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Pauwels Koen,Arnould Eric^ORCID,Ng Sharon,Wuyts Stefan

Publisher

Elsevier BV

Reference30 articles.

1. Toward a theory of consumer choice as sociohistorically shaped practical experience: The fits-like-a-glove (FLAG) Framework;Allen;Journal of Consumer Research,2002

2. Consumer culture theory (CCT): Twenty years of research;Arnould;Journal of Consumer Research,2005

3. Consumer Culture Theory (and we really mean theoretics): Dilemmas and opportunities posed by an academic branding strategy;Arnould,2007

4. Consumer culture theory;Arnould,2022

5. Canonical Authors in Consumption Theory,2018

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