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Blockchain meets marketing: Opportunities, threats, and avenues for future research

  • Published:2023-03 Issue:1 Volume:40 Page:1-11
  • ISSN:0167-8116
  • Container-title:International Journal of Research in Marketing
  • language:en
  • Short-container-title:International Journal of Research in Marketing

Author:

Peres Renana,Schreier Martin,Schweidel David A.,Sorescu Alina

Funder

Hebrew University of Jerusalem

Publisher

Elsevier BV

Subject

Marketing

Reference46 articles.

1. Managing brand equity;Aaker,2009

2. Blockchain applications in marketing;Antoniadis,2019

3. Twenty-seven ways marketers can use blockchain;Berkowitz;Ad Age,2017

4. Exploring the implications of blockchain technology for brand–consumer relationships: A future research agenda;Boukis;Journal of Product and Brand Management,2019

5. Ethereum whitepaper: A next-generation smart contract and decentralized application platform;Buterin;White Paper,2013

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