On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice

Author:

Peres Renana,Schreier Martin,Schweidel David,Sorescu Alina

Publisher

Elsevier BV

Subject

Marketing

Reference31 articles.

1. Uniting the tribes: Using text for marketing insight;Berger;Journal of Marketing,2020

2. Augmenting human innovation teams with artificial intelligence: Exploring transformer-based language models;Bouschery;Journal of Product Innovation Management,2023

3. Brittain, B. (2023a). Lawsuits accuse AI content creators of misusing copyrighted work. Reuters. Jan 17, online. https://www.reuters.com/legal/transactional/lawsuits-accuse-ai-content-creators-misusing-copyrighted-work-2023-01-17/, retrieved March 1, 2023.

4. Brittain, B. (2023b). AI-created images lose U.S. copyrights in test for new technology. Reuters. Feb 23, online. https://www.reuters.com/legal/ai-created-images-lose-us-copyrights-test-new-technology-2023-02-22/ retrieved March 1, 2023.

5. Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis;Carlson;International Journal of Research in Marketing,2023

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