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2. Cause marketing effectiveness and the moderating role of price discounts;Andrews;Journal of Marketing,2014
3. The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health–and How We Must Adapt;Aral;Currency.,2021
4. Digital goods are valued less than physical goods;Atasoy;Journal of Consumer Research,2018
5. Reciprocal spillover effects: A strategic benefit of brand extensions;Balachander;Journal of Marketing,2003