Measures and measurement: Process and practise
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference34 articles.
1. The syntax of social life;Abell,1987
2. Qualitative case studies in operations management: Trends, research outcomes, and future research implications;Barratt;Journal of Operations Management,2011
3. What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006;Beverland;Industrial Marketing Management,2010
4. Case research in marketing: Opportunities, problems and a process;Bonoma;Journal of Marketing Research,1985
5. Representing BtoB reality in case study research: Challenges and new opportunities;Borghini;Industrial Marketing Management,2010
Cited by 9 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up;Journal of Business Research;2022-06
2. Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing;Information Systems and e-Business Management;2021-11-26
3. Managing the supply chain during disruptions: Developing a framework for decision-making;Industrial Marketing Management;2021-08
4. Transformational shifts through digital servitization;Industrial Marketing Management;2020-08
5. IMP thinking and IMM: Co-creating value for business marketing;Industrial Marketing Management;2018-02
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3