IMP thinking and IMM: Co-creating value for business marketing
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference176 articles.
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2. The IMP research on business networks: a systematic literature review and research agenda;Italian Journal of Marketing;2024-05-24
3. Clearing the paradigmatic fog: A rejoinder to responses;Industrial Marketing Management;2023-08
4. Capability matching between suppliers and customers in solution co-creation: a process-based model;Journal of Business & Industrial Marketing;2023-04-19
5. Value co-creation in business-to-business context: A bibliometric analysis using HistCite and VOS viewer;Frontiers in Psychology;2023-01-11
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