What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference63 articles.
1. Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions;Alam;Industrial Marketing Management,2006
2. The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time;Baumgartner;Journal of Marketing,2003
3. Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?;Beverland;Industrial Marketing Management,2005
4. Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms;Beverland;Industrial Marketing Management,2006
5. A longitudinal study of customers' desired value change in business-to-business markets;Beverland;Industrial Marketing Management,2003
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