What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference63 articles.
1. Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions;Alam;Industrial Marketing Management,2006
2. The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time;Baumgartner;Journal of Marketing,2003
3. Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?;Beverland;Industrial Marketing Management,2005
4. Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms;Beverland;Industrial Marketing Management,2006
5. A longitudinal study of customers' desired value change in business-to-business markets;Beverland;Industrial Marketing Management,2003
Cited by 239 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Identifying enablers for the successful deployment of prescriptive analytics – a multiple case study;European Business Review;2024-08-29
2. Challenges and opportunities in the digitalization of the B2B customer journey;Journal of Business & Industrial Marketing;2024-08-13
3. Paradoxes and Coping Practices in AI Servitization: An Exploratory Study of Four Chinese Manufacturers;2024 Portland International Conference on Management of Engineering and Technology (PICMET);2024-08-04
4. Artificial intelligence implementation in manufacturing SMEs: A resource orchestration approach;International Journal of Information Management;2024-08
5. The evolution of contractual and relational governance mechanisms when platforms are actors in networks;Industrial Marketing Management;2024-08
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3