A longitudinal study of customers' desired value change in business-to-business markets

Author:

Beverland Michael,Lockshin Larry

Publisher

Elsevier BV

Subject

Marketing

Reference35 articles.

1. The paradox of success: An archival and a laboratory study of strategic persistence following radical environmental change;Audia;Academy of Management Journal,2000

2. Beverland, M. B. (2003). A grounded model of organizational change and development: Evolution in the New Zealand and Australian wine industries. Unpublished Doctoral Dissertation, University of South Australia, Adelaide, Australia.

3. Materialism and well-being: A conflicting values perspective;Burroughs;Journal of Consumer Research,2002

4. Value assessment: The antecedents of customer satisfaction;Day;Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,2000

5. Building theories from case study research;Eisenhardt;Academy of Management Review,1989

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