Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?

Author:

Beverland Michael

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

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4. The paradox of success: An archival and a laboratory study of strategic persistence following radical environmental change;Audia;Academy of Management Journal,2000

5. Beverland, Michael B. (2002). A grounded model of organisational development and change: Evolution in the Australian and New Zealand Wine Industries. Unpublished Doctoral Dissertation, University of South Australia, Adelaide.

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