Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing
Author:
Publisher
Springer Science and Business Media LLC
Subject
Information Systems
Link
https://link.springer.com/content/pdf/10.1007/s10257-021-00547-y.pdf
Reference131 articles.
1. Ambrosini V, Bowman C (2009) What are dynamic capabilities and are they a useful construct in strategic management? Int J Manag Rev 11(1):29–29. https://doi.org/10.1111/j.1468-2370.2008.00251.x
2. Amit R, Schoemaker PJH (1993) Strategic Assets and Organizational Rent. Strat Manag J 14:33–46. https://doi.org/10.1002/smj.4250140105
3. Annosi MC, Martini A, Brunetta F, Marchegiani L (2020) Learning in an agile setting: A multilevel research study on the evolution of organizational routines. J Bus Res 110(March):554–566. https://doi.org/10.1016/j.jbusres.2018.05.011
4. Ansari A, Li Y, Zhang JZ (2018) Probabilistic topic model for hybrid recommender systems: A stochastic variational Bayesian approach. Mark Sci 37(6):987–1008. https://doi.org/10.1287/mksc.2018.1113
5. Baden-Fuller C, Teece DJ (2020) Market sensing, dynamic capability, and competitive dynamics. Ind Mark Manag 89:105–106. https://doi.org/10.1016/j.indmarman.2019.11.008
Cited by 20 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Digital technology adoption and radical and incremental innovations: evidence from the Chinese wind power industry;Journal of Business & Industrial Marketing;2024-08-07
2. Digitalization and productivity in the Chinese wind power industry: the serial mediating role of reconfiguration capability and technological innovation;Business Process Management Journal;2024-08-01
3. Bibliometric insights into the evolution of digital marketing trends;Innovative Marketing;2024-04-01
4. Revolutionizing Business Intelligence: Harnessing AI and Machine Learning for Strategic Insights and Competitive Advantage;2024 2nd International Conference on Disruptive Technologies (ICDT);2024-03-15
5. Towards Artificial Intelligence-Driven Marketing: An Adoption Framework for Lesotho;2024 Conference on Information Communications Technology and Society (ICTAS);2024-03-07
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3