Case Research in Marketing: Opportunities, Problems, and a Process
Author:
Publisher
JSTOR
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by 661 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
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