Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising
Author:
Funder
Taiwan Ministry of Science and Technology
Publisher
Elsevier BV
Subject
General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)
Reference97 articles.
1. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products;Aggarwal;Journal of Consumer Research,2007
2. The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations;Algharabat;Journal of Retailing and Consumer Services,2018
3. Numbers speak louder than words: AR/VR ads outperform 2d ads;ARPost,2019
4. Context is key: The effect of program-induced mood on thoughts about the ad;Aylesworth;Journal of Advertising,1998
5. Exploring ad-elicited emotional arousal and memory for the ad using fMRI;Bakalash;Journal of Advertising,2013
Cited by 28 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?;Journal of Advertising Research;2024-08-14
2. Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective;Journal of Retailing and Consumer Services;2024-07
3. The Influence of Interactivity, Aesthetic, Creativity and Vividness on Consumer Purchase of Virtual Clothing: The Mediating Effect of Satisfaction and Flow;International Journal of Human–Computer Interaction;2024-06-06
4. Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch;Journal of Business Research;2024-06
5. Construction and application of interactive platform of art design based on multimedia technology;Journal of Intelligent & Fuzzy Systems;2024-04-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3