Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising

Author:

Wu Dai-Yun,Lin Jih-Hsuan TammyORCID,Bowman Nicholas David

Funder

Taiwan Ministry of Science and Technology

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

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4. Context is key: The effect of program-induced mood on thoughts about the ad;Aylesworth;Journal of Advertising,1998

5. Exploring ad-elicited emotional arousal and memory for the ad using fMRI;Bakalash;Journal of Advertising,2013

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