Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective-Reference-Cited by-同舟云学术

Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective

Published:2024-07 Issue: Volume:79 Page:103872
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Yao Ruiqi,Qi Guijie,Wu Zhiqiang,Sun Hua,Sheng Dongfang^ORCID

Funder

Chinese National Funding of Social Sciences

National Office for Philosophy and Social Sciences

National Natural Science Foundation of China

Publisher

Elsevier BV

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