Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?

Author:

Kostyk Alena,Sheng Jie,Murchie Andrew,Preston Stephen

Publisher

WARC Limited

Reference101 articles.

1. Alsop, T. (2023, March 9). “XR Market Size Worldwide 2021–2026.” Retrieved from the Statista website: https://www.statista.com/statistics/591181/global-augmented-virtual-reality-market-size/

2. Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment

3. In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions

4. Association of Scottish Visitor Attractions. (2019). 2019 ASVA Annual Visitor Trend Report. Retrieved from: https://asva.co.uk/app/uploads/2021/02/ASVA-Annual-Visitor-Trends-Report-2019.pdf

5. Virtual reality adoption during the COVID-19 pandemic: A uses and gratifications perspective

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